In the world of website content writing, Google has been the
major and the most preferred search engine for readers as well as writers. It
is a fact that mere article writing and posting is not sufficient. In content writing, people have been
coming up with new ways to beat the Google Algorithm so that they can maintain
their top position. These ways, are sometimes, unethical. Keeping this in mind,
Google has reprogrammed its algorithm in the April of 2012. It has also come up
with a new version known as the Panda Algorithm.
The main reason for the change was to eliminate
non-beneficial websites. But due to this change, many people and organizations
providing website content writing services were also affected as their
well-planned and top quality websites were also hampered with.
Let us look at the changes in detail so that we can find
some loopholes to counter this algorithm.
Backlink Spams
This was one of the major reasons for the changes made to
the algorithm and that is to counter and eliminate unwanted and low-standard
backlinks. As we all know that in content writing creating backlinks to increase traffic and subsequently popularity
is very important. However, it was noticed that some users created backlinks
just to increase the traffic. Backlinks were there just for the sake of it and
they had no other valid reason for their existence. They were placed just to
increase the rankings.
Solution: Make
sure that all your backlinks are from reputed websites and that they are
related to the content of your article or blog. It is very easy in website content writing
to place backlinks just for the sake of it. Concentrate more on increasing the
number of human visitors rather than on creating unnecessary backlinks.
Over-use of
Keywords
One of the major reasons why authentic content writing
websites were affected was because their content was over-crowded with
keywords. Google as well as other article directories always had set standards
about the percentage of keywords that could be used in an article and crossing
the said limit by even a small amount could spell trouble.
Solution: Do not
over-use your keywords. Instead of concentrating on one keywords, use multiple
keywords while article writing and posting.
Duplicate or “Spun”
Content
In content writing, creating duplicate contents has become
very easy with the help of many duplication software that are available in the
market. These spun articles easily pass content checking software like
Copyscape and you are ready to post them wherever you want. This was made to be
stopped after the recent upgrade by Google.
Solution: There
can be only one solution -- Provide100% original SEO content. There will always
be a shortcut for you to take. Try and tread on the safer track for once.
Eliminate Link
Bait
Google had decided to eliminate all “link baits” i.e.
low-quality articles filled with links towards a particular site.
Solution: Again, providing
100% original SEO content is the best solution in this case. Make sure that all
your content writing is original and actually helpful for others.
To sum up, do not be dependent on Google only for your
traffic. There are many examples of websites that have overcome this upgrade by
Google without any hassle. This was mainly because they used all other
resources like social media, Yahoo, offline sources and others to increase
their traffic. Be wise and withstanding any changes by Google will not be a
problem for you.
Along with blog writing and posting,
get information about website
content writing at affordable prices - contact Bhavesh Bhatia for more
details on web content
writing services now!
©2012- Orion
Multisystem Inc. – positivelycontent.
Copyright protected. No duplicity is allowed without permission.
Via Bhavesh Bhatia’s blog
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